#ALULA SOLOMON DRIVER#
The project, as the studio states, emerges as the driver of a superior consumer and user experience in response to promising research around the positive effects of using psychoactive drugs as mood altering substances. The scope of this thumb sized intervention hops from product and industrial design to branding, packaging, and graphic design, to discussing the ethical and even cultural ramifications of the consumption of these substances, crafting what comes pretty close to a viable solution for commercial consumption with a distinctively playful aesthetic.ĭream, Focus, Create, and Relax comprise different variants of the inhaler holding micro-doses of different concoctions of mood altering compounds Image: Courtesy of NewTerritory The conceptual intervention by NewTerritory, aptly titled Human Nature, looks at their consumption in a controlled manner, solely for the substances' therapeutic properties and the resultant effects on productivity thereafter, along with how the intervention could be visualised as a service in a direct-to-consumer model. The usage of psychoactive and psychotropic substances as mood or productivity enhancers, though garbed, doesn’t remain a secret entirely, and the aforementioned debate mostly stems in the need for their regulation for medical purposes. The inhaler remains the collection’s most distinctive offering, characterised by its bulbous, amorphous head and ribbed body Image: Courtesy of NewTerritory A microscopic, reeled back version of the same idea, though catering to and geared definitively towards to-day, is the delightfully perky range of products from London-based creative design studio, NewTerritory. The sound logic with this product in the "post human" catalog of products remained that the augmentation would become rather necessary in the face of rising competition, not just from fellow workers, but from the omniscient threat of AI and robotics making the need for a human workforce redundant. Though dour in its vision and sensibility, the speculative design project’s Morning Ritual - a kit for microdosing to enhance productivity, a variant of your morning coffee if you may - particularly caught my attention. Titled Catalog for the Post-Human, the collection of myriad objects explored the possibility - or the need - to augment ourselves to simply survive. In the conversation on the perceived medical benefits of several psychoactive substances and mind altering drugs, and amid the race and debate for their legalisation in a number of major countries across the world, I am reminded of my conversation with Tim Parsons and Jessica Charlesworth on their presentation at the Venice Architecture Biennale in 2021.
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